Top Belk Projects
Perrine was a co-founder and core team member of the Belk Culture Shop. Launched in February 2021, the Culture Shop highlighted underserved communities and made monthly donations, as well as diversified Belk’s vendor base with minority-owned brands.
Belk Naughty or Nice Holiday Influencer Party
Perrine lead a team that hosted and executed Belk’s first influencer events. This interactive holiday party was designed for local influencers and content creators, providing them with an opportunity to access exclusive products and build community and connections with the corporate Belk team. She was the event’s emcee and drove sales, engagement, and traffic to Belk.
Belk Influencer & Employee Advocacy Program Campaigns
Perrine managed and created monthly influencer campaigns and social media content strategies to implement influencer and user-generated content
She also created, oversaw, and grew the Belk employee advocacy “Belk Insider” program.
Top-Performing Events & Campaigns
Meet Your Match
I created the first ever store-wide Black History Month events for Belk in February 2020.
Meet Your Match featured networking, foundation matching, natural hair demos, refreshments from black-owned businesses and more in eight Belk stores.
FPM Galentine’s Yoga
In honor of Galentine’s Day, I hosted and created the first in-store yoga class and interactive event at Belk SouthPark.
This event featured a free one-hour yoga class, a photo-booth, healthy refreshments, plus, on-site massages and facials.
You Glow Girl Cause Marketing Campaign
This campaign features a t-shirt that gives back. I was able to lead this You Glow Girl campaign from beginning to end and selected 3 amazing women Belk associates as our models in honor of Women’s History Month.
100% of proceeds for this You Glow Girl t-shirt goes to Girls Inc.--a non-profit that inspires girls to be smart, strong and bold.